24 AW Fashion Style Trends
September 19, 2024
As Autumn/Winter 2024 approaches, key style trends are rising across social media and runways. The leading looks include quiet luxury, coquette aesthetics, retro styles, and total looks. Let’s dive into these fashion style trends and what’s driving their popularity.
1. Quiet Luxury (+162% YoY Interest)
Quiet luxury emphasizes understated elegance with premium-quality fabrics and minimalistic designs. The focus is on sophistication without bold logos or flashy elements, appealing to those seeking timeless, high-end fashion that speaks softly but confidently.
Trend Drivers:
- Cultural: A shift toward more sustainable and long-lasting fashion choices.
- Social Media: Rising interest on Instagram and Pinterest, driven by influencers showcasing refined, minimalist styles.
Key Items/Products:
- Wool coats, cashmere sweaters, tailored trousers, and silk blouses.
- Consumers are styling the trend with monochromatic outfits in neutral tones, favoring subtle yet high-quality materials.
Design Details:
- Key fabrics include cashmere, silk, and fine wool.
- Clean lines, muted colors like beige, navy, and gray, and impeccable tailoring make this trend stand out.
Key Influencers/Celebrities:
- Celebrities like Gwyneth Paltrow and Zendaya have popularized this trend, often seen in minimalist outfits that focus on craftsmanship rather than logos. Engagement on Instagram shows high appreciation for these luxe yet understated looks.
Consumer Demographics:
- Adopted mostly by professionals and fashion-conscious individuals in their 30s and 40s, looking for sustainable, high-end options.
Future Forecasting:
Expect quiet luxury to grow as consumers continue to seek timeless investment pieces, with high interest from both Millennials and Gen Z.
2. Coquette Aesthetic (+134% YoY Interest)
The coquette aesthetic is a playful, feminine style that blends soft, romantic elements with a touch of flirtation. Think lace, ruffles, delicate patterns, and pastel shades, often inspired by vintage fashion with a modern twist.
Trend Drivers:
- Cultural: A desire to return to whimsical, romantic styles that evoke nostalgia.
- Social Media: TikTok and Instagram are filled with influencers wearing ultra-feminine looks, inspiring millions of reposts and shopping searches.
Key Items/Products:
- Lace blouses, puff-sleeve dresses, ballet flats, and bows.
- Consumers style this trend by mixing ruffles, floral prints, and pastel hues, creating dreamy outfits often paired with soft makeup looks.
Design Details:
- Lightweight, airy fabrics like chiffon, lace, and tulle dominate.
- Delicate floral prints, bows, and ruffled accents contribute to the overall romantic vibe.
Key Influencers/Celebrities:
- Celebrities like Elle Fanning and Lily-Rose Depp, known for their dainty, vintage-inspired looks, have boosted this aesthetic. High engagement on TikTok further solidifies the coquette trend among Gen Z.
Consumer Demographics:
- Mostly adopted by younger fashion enthusiasts, particularly Gen Z and Millennials, who love expressing individuality through nostalgic, girly looks.
Future Forecasting:
The coquette aesthetic will likely remain popular, especially among younger demographics, as they embrace nostalgia-driven, playful femininity.
3. Retro Style (+120% YoY Interest)
Retro style is making a major comeback, with inspirations ranging from the ‘60s mod to the ‘90s grunge. This trend is all about revisiting iconic silhouettes, bold patterns, and vibrant colors from decades past.
Trend Drivers:
- Cultural: A growing interest in vintage fashion and sustainability, as consumers look to thrift and revive old styles.
- Runway and Social Media: Retro styles are heavily featured in designer collections and shared widely on Instagram, inspiring outfit recreations.
Key Items/Products:
- Bell-bottom jeans, checkered patterns, vintage band tees, and bold, colorful prints.
- Consumers are styling retro pieces with a modern twist, combining vintage finds with contemporary accessories.
Design Details:
- Key elements include exaggerated collars, flared pants, and psychedelic patterns.
- Bright colors and bold textures like corduroy and velvet are hallmarks of this trend.
Key Influencers/Celebrities:
- Harry Styles and Bella Hadid are known for reviving retro looks, with their bold outfits receiving high engagement across social platforms.
Consumer Demographics:
- Retro styles are embraced by Gen Z and Millennials, with a focus on sustainable shopping through second-hand and vintage stores.
Future Forecasting:
As nostalgia continues to fuel fashion trends, expect retro style to evolve, with influences from multiple decades blending into new looks.
4. Total Look (+89% YoY Interest)
The total look trend refers to cohesive, head-to-toe outfits in matching or coordinating colors and patterns. This style emphasizes sleek, put-together ensembles where every piece is curated for a unified look.
Trend Drivers:
- Cultural: A growing preference for polished, monochrome or color-coordinated outfits as a statement of style.
- Social Media: Instagram posts featuring matching sets, monochrome dressing, and fully coordinated looks are driving consumer interest.
Key Items/Products:
- Monochrome suits, matching sets, and coordinated accessories.
- Consumers often wear total looks in solid colors, especially bold shades like red, white, or blue, creating a seamless and impactful ensemble.
Design Details:
- Clean, streamlined silhouettes in matching fabrics and colors.
- Accessories, shoes, and bags are often carefully chosen to blend seamlessly with the overall outfit.
Key Influencers/Celebrities:
- Celebrities like Hailey Bieber and Rosie Huntington-Whiteley often showcase sleek, monochrome looks, inspiring their millions of followers to adopt the trend.
Consumer Demographics:
- Total looks appeal to fashion-conscious individuals in their 20s to 40s, who appreciate a polished, streamlined appearance.
Future Forecasting:
Total looks are likely to remain a staple as consumers continue to favor cohesive, bold statements that can transition from work to evening.
These 2024 style trends reflect a mix of nostalgia, playfulness, and sophistication, appealing to a wide range of fashion lovers. Whether it's embracing the quiet luxury of high-quality minimalism or diving into the playful coquette aesthetic, these looks will define wardrobes for the season ahead.
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