Consumer Trend Insights: How Chinese Clothing Brands Capture the Pulse of the Global Market
March 22, 2024
In the tide of globalization, Chinese clothing brands are riding the waves and actively exploring overseas markets. Recently, the "China Apparel Going Global Insight Report" released by EBRUN provides a fresh perspective, delving into the trends and dynamics of global apparel consumption. The report indicates that in 2023, the global apparel consumption market reached $1.74 trillion, with a year-on-year growth of 10.3%. Behind this significant growth lies the continuous evolution of consumer demand towards diversification and personalization.
The women's wear market, with a 52.3% market share, dominates the global apparel market, and its 10.7% year-on-year growth rate demonstrates the vibrancy and diversity of women consumers' choices in apparel. Women consumers are increasingly focusing on the fashionability, comfort, and personalized expression of clothing. The report mentions that sportswear and "light sports" categories have quickly become new favorites in young women's wardrobes due to their comfort and healthy aesthetics. This trend reflects women consumers' pursuit of a healthy lifestyle and their preference for the combination of fashion and functionality.
The men's wear market is also experiencing rapid growth, with sportswear growing at a 15.6% rate, surpassing the overall men's wear market. Modern male consumers have realized the importance of clothing to personal image, and the middle-class elites and Generation Z have shown higher demands for quality, brand, and design. This trend indicates that the men's wear market is shifting from traditional formal attire to casual and sportswear, reflecting male consumers' emphasis on life quality and personal image.
The children's wear market is steadily growing, with comfortable and safe sportswear being particularly favored. As parents place more emphasis on their children's physical exercise and sports, the demand for sportswear suitable for children's activities has also increased. The design of children's sportswear is increasingly focused on functionality such as breathability, warmth, moisture-wicking, and antibacterial properties, effectively enhancing the quality and added value of sportswear while stimulating consumers' purchasing desires.
The report also emphasizes the rise of online shopping channels, with mobile consumption accounting for over 60% in 2023, and it is projected that by 2027, the online channel share will reach 33.7%. This trend not only changes consumers' shopping habits but also provides a broader market space for apparel brands. With the development of social media and e-commerce platforms, consumers can more conveniently discover and purchase fashionable items from around the world.
The "China Apparel Going Global Insight Report" showcases a vibrant and opportunity-filled global apparel market. With the continuous enhancement of consumers' pursuit of fashion, quality, and personalization, Chinese clothing brands are expected to create new waves in the global market, meeting the needs of global consumers and promoting the sustained prosperity and development of the industry. By precise market positioning and innovative marketing strategies, Chinese clothing brands can better capture the pulse of the global market and achieve global brand development.
About TRENDEE
TRENDEE is an AI-powered fashion analytics platform that integrates trend discovery and AI design. By harnessing the power of AI, TRENDEE empowers fashion brands to stay ahead of the curve, offering actionable insights and cutting-edge design solutions tailored to individual brand needs.
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