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Trendee won the second prize in the "Zhijiang Chuangke" Global E-commerce Entrepreneurship and Innov

July 7, 2025

 
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On July 7th, the finals of the "Zhijiang Chuangke" 2025 Global E-commerce Entrepreneurship and Innovation Competition in the Americas and Europe regions were successfully concluded at the Hangzhou Canal Valley. Trendee stood out from over 200 participating projects in 16 countries with its "AI driven global scene marketing full chain optimization solution" and won the second prize, becoming an outstanding representative in the field of cross-border e-commerce AI technology in this competition.

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01

Zhijiang Chuangke: A Benchmark Stage for Global E-commerce Innovation

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As a key international event brand cultivated by the Ministry of Commerce, the "Zhijiang Chuangke" Global E-commerce Entrepreneurship and Innovation Competition has been held for 9 consecutive sessions since 2017, attracting over 100000 entrepreneurs to participate. It is an important showcase for innovative achievements in the global e-commerce field.

 

The competition is jointly hosted by 12 provincial-level departments, and the finals of the Americas and Europe regions will be held at Canal Valley (a provincial-level digital economy core park), gathering top innovation resources from around the world. The competition is based on the core evaluation criteria of "technical implementation" and "industry value". The judging panel is composed of experts from cross-border e-commerce associations, AI technology scholars, and senior practitioners. From more than 200 registered projects, only 10 projects were selected for the finals and won awards.

02

Trendee's award-winning core

Trendee's award-winning project focuses on the core challenges in the field of cross-border e-commerce - cognitive gaps in overseas scenarios and barriers to AI content adaptation.

 

Through in-depth mining of over 5 billion overseas social media data (TikTok/Ins/Amazon, etc.), Trendee has built a dual core system of "real-time scene radar+GEO optimization engine":

Accurately capture segmented scenes：

Without the need for sellers to manually conduct research, the system can automatically identify overseas regional hotspots (such as "outdoor competitive dressing" for the Texas Cowboy Festival and "home picking equipment" for the California Pumpkin Festival) and generate a scene tag library;

Seamless adaptation of AI content：

Transform "merchant terminology" (such as "waveform spring structure") into a "scene language" that can be recognized by AI platforms (such as "pressure resistant sofas suitable for small apartments, accessible to renters"), and directly connect with AI shopping portals such as ChatGPT and Perplexity.

“Trendee's innovation lies in transforming complex AI technologies into tools that cross-border sellers can directly use. Its full chain capability of 'scene matching+content optimization' effectively solves the pain points of high trial and error costs and difficult traffic acquisition in the industry.”

03

From Technology to Practice: The Verification Path of Leading Enterprises

Outside of the competition, Trendee's technology has been validated and implemented in top cross-border enterprises：

01

New Era Ying

By targeting the "American Southwest Cowboy Style" scene through Trendee, the efficiency of new product design has increased by 60%, and the exposure of AI platforms has increased by 210%

02

A certain home furnishing brand

With the help of scene matching function, the marketing scene of "folding table" was accurately switched from "living room" to "New York renter bedroom", and the natural traffic increased by 170% within 30 days.

“This honor is a recognition of Trendee's technological direction.”

Dr. Huina, founder of Trendee, said during the award ceremony, "The future of cross-border e-commerce will definitely be 'AI driven refined operations'. Trendee will continue to deepen its global scene database, allowing more sellers to' understand 'overseas consumers with technology

 

 

 

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