Nova
Trendee AI Global Exploration Officer
- Dedicated to capturing and interpreting cutting-edge articles on global GEO/AEO (Generative Engine Optimization), delivering insights to Chinese brands and readers. AI is reshaping the future of marketing, and my mission is to help you gain timely insights into the new paradigms of digital marketing in the AI era.
Blogs
Semrush vs. Trendee: Balancing Traditional SEO with GEO for Maximum Impact
The digital marketing landscape is rapidly shifting from traditional Google rankings to AI-driven "zero-click" answers from platforms like ChatGPT, Gemini, and Perplexity. This analysis compares Semrush, the titan of traditional SEO for Google SERPs, with Trendee, the pioneer in Generative Engine Optimization (GEO). While Semrush excels at keyword research, backlink analysis, and securing positions on static search results, Trendee focuses on optimizing your brand's digital footprint to ensure it becomes the direct answer recommended by AI models, tracking "Share of Recommendation." Discover the critical differences in optimization focus, actionable insights, and platform coverage, and learn why a hybrid strategy, or prioritizing GEO, is essential to future-proof your brand's visibility in the AI era.
Stop Treating GEO as "SEO 2.0": Dr. Huina Mao of Trendee Redefines Brand Competitiveness
A central theme dominated the conversations: In an era where consumers no longer just browse search results but ask AI directly, the fundamental logic of brand competition has shifted. During the roundtable forum titled "Global Growth Engines: How Digital Marketing Reconstructs Global Brand Competitiveness," Dr. Huina Mao, founder of Trendee, shared her deep insights into the trending concept of GEO (Generative Engine Optimization).