Blogs

As an entrepreneur who has long researched the integration of AI and social platforms, I have witnessed firsthand the dramatic shifts in search engine traffic and consumer behavior. From predicting market trends through social sentiment over a decade ago to building Trendee today, I have always focused on one critical question: In an era where consumer expression is fully AI-driven, how can brands truly be "seen"?

GEO (Generative Engine Optimization) is a novel content optimization methodology designed for AI search and Q&A engines. Its core objectives are: enabling brands' content to be understood and cited by AI, then presented to users as "part of the answer", thereby gaining visibility and conversion opportunities in conversational searches. Unlike traditional SEO, GEO emphasizes natural language understanding, semantic matching, and structured expression. It optimizes not just webpages, but whether content can be selected, referenced, and rephrased by AI systems.